09 · JUNE · 2026
«El Sur también existe.» — Mario Benedetti, 1984. The Uruguayan poet meant an entire hemisphere. We are speaking of regions, of seas and of mountains, of a history that preceded modern borders by millennia.
Memory
Greek temples on the sea. Etna smoking on the horizon, snow-capped Pollino in winter, silent Sila at two thousand metres. Amalfi lemons, Bronte pistachios, Reggio Calabria bergamot, Tropea red onion, Spilinga nduja. Five regions that need invent nothing — they only need to be told the way they deserve.
Presence
The Calabrian citron grows along a riviera that mass tourism has not yet found. Like it: dozens of destinations, villages, producers, accommodations — already ready, already excellent, still invisible to international travel flows. FTS brings all of this into the same room as those who decide where travellers go. Three days. Encounters that last years.
Encounter
The meeting point of the tourism and hospitality industry of the South. Operators, buyers, hotel directors, destination managers — and hospitality university students entering the sector by watching professionals at work. They meet here, in this paradise still to be developed, opened to the world, told in the way it deserves. A living ecosystem, not just another trade fair.
Magna Grecia did not begin as a country. It began as a constellation of cities between seas and mountains. The first edition of FTS gathers five of its modern heirs.
The myth the South carries in its blood.
Five UNESCO sites: Naples, Pompeii, the Amalfi Coast, the Royal Palace of Caserta, the Cilento with Paestum. Five names the world recognises before understanding their scale. Vesuvius watches over one of Europe's densest metropolitan areas. The Cilento holds its silence intact. Campania invented the very concept of the South: intense, contradictory, generous.
5 UNESCO sites · 500 km coast · 1 active volcano
Where Magna Grecia first took root.
Four active volcanoes, seven UNESCO sites, twenty centuries of layered cuisine. Sicily is not one island — it is a Mediterranean compendium. Greek, Roman, Arab, Norman, Spanish: every conqueror left an archive. The South begins here.
7 UNESCO sites · 1,600 km coast · 4 active volcanoes
The horizon Italy keeps for itself.
Eight hundred kilometres of coast between the Tyrrhenian and Ionian seas. Aspromonte and Sila — two highlands, two silences above the water. The Bronzes of Riace hold the face of Magna Grecia in Reggio Calabria. Arcomagno opens its emerald waters to those who know how to find it. Bergamot, the citron of the Riviera dei Cedri, Tropea red onion, 'nduja: flavours that exist nowhere else. Calabria has not yet appeared on the international tourism radar — it is intact, authentic, whole. The first edition of FTS opens here: in a region the world has yet to discover.
UNESCO candidacy (Sybaris) · 3 national parks · 2 Bronzes
Italy's longest coastline, its quietest depth.
Two UNESCO sites: the Trulli of Alberobello and Castel del Monte. Eight hundred kilometres of sea between the Adriatic and Ionian. Olive trees older than the Republic of Venice. Primitivo, Negroamaro, Salice Salentino: wines born from a land that knows the sun better than any other. Trulli, masserie, white hilltowns rising from the red earth. Apulia is the South that knows how to welcome without performing.
2 UNESCO sites · 800 km coast · 60M olive trees
The Italy that exists before postcards.
One UNESCO site: the Sassi di Matera, among the oldest continuously inhabited cities in the world. Two seas, two coasts — but mostly mountains, badlands, hidden monasteries. Basilicata is small, slow, and authoritative. The traveller who finds it does not return changed; they return ancient.
1 UNESCO site (Matera) · 2 coasts · 9,000 years inhabited
Three exhibition tiers, calibrated to ambition. Pricing on request — every application is reviewed personally.
Your foothold in the South.
Where presence becomes voice.
The architecture of influence.
Agorà Buyer will be chosen with care: tourism, hospitality and event professionals, invited to build genuine connections in a working environment unlike any other. An undiscovered paradise — dedicated to Magna Grecia and southern Italy — waiting to be brought to the world.
Curated meetings with regional consortia and fine producers. Private tastings, off-program dinners, exclusive site previews. Application is reviewed personally; selection is final.
By invitation · Personal selection
Apply for invitationNot a calendar, a composition. Each day a movement, each movement a register of the South.
The fair begins as a ceremony, not as a market.
Doors open at noon. The opening salon gathers exhibitors, buyers, and regional voices in a single room. The Mezzogiorno introduces itself — through a keynote, a curator's tour, a welcome reception. By evening, the floor is set.
The longest day. The honest day.
Curated B2B meetings from morning. Regional tastings between sessions — Sila cheese, Cirò wine, bergamot, n'duja prepared by the producers themselves. A press lunch. By evening, an off-program dinner that becomes the conversation everyone remembers.
The fair closes the way it opened — together.
Morning sessions for unfinished conversations. The FTS Awards at midday — the producers, operators, and destinations the South wants to remember. The next edition is announced. The closing salon, by candlelight, completes the arc.
FTS rotates between the five regions of the South. Each edition hosted, each landscape its own. Calabria opens the cycle.
Calabria
Edition I · 2027
Where the South begins. Host region of the first edition.
Exhibitor categories
