FTS

14 · MAY · 2026

FIRST EDITION · CALABRIA

Fiera Turismo Sud

The Mezzogiorno speaks to the world. A B2B platform for Southern Italian tourism — under the sign of Magna Grecia.

MANIFESTO

The South is a way of seeing.

For three millennia, the Mediterranean has spoken through its South. Today, that voice gathers itself again.

Heritage

Four regions, one shared history. Sicily, Puglia, Basilicata, Calabria — bound by Magna Grecia, by the sea, by the light.

Destinations

Beyond the overtourism of the North. Slow villages, untouched parks, cuisine of authority. The South is dense, layered, still authentic.

Network

Selective B2B. Qualified tour operators, international buyers, specialised agencies. Professionals only.

FIRST EDITION FORECAST

By the numbers.

0+Exhibitors
0+International Buyers
0Regions
0+Countries
THE FOUR SOUTHS

Four regions, one shared horizon.

Magna Grecia did not begin as a country. It began as a constellation of cities along a sea. The first edition of FTS gathers four of its modern heirs.

Sicilia
01

Sicilia

Where Magna Grecia first took root.

Three active volcanoes, five UNESCO sites, twenty centuries of layered cuisine. Sicily is not one island — it is a Mediterranean compendium. Greek, Roman, Arab, Norman, Spanish: every conqueror left an archive. The South begins here.

5 UNESCO · 4 active volcanoes · 9 provinces

Puglia
02

Puglia

Italy's longest coastline, its quietest depth.

Eight hundred kilometers of sea, two great seas — Adriatic and Ionian. Olive trees older than the Republic of Venice. Trulli, masserie, and white cities rising out of red earth. Puglia is the South that knows how to host without performing.

800 km coast · 60M olive trees · 5 UNESCO sites

Basilicata
03

Basilicata

The Italy that exists before postcards.

Matera, the third-oldest continuously inhabited city in the world. Two seas, two coasts — but mostly mountains, badlands, hidden monasteries. Basilicata is small, slow, and authoritative. The traveler who finds it does not return changed; they return ancient.

9.000 years inhabited · 2 coasts · 1 UNESCO city

Calabria
04

Calabria

The horizon Italy keeps for itself.

Eight hundred kilometers of coast on two seas. Bronzes of Riace. Aspromonte and Sila — two parks, two altitudes, one identity. Calabria has not yet been written by mass tourism. The first edition of FTS opens here, where the South begins to remember itself.

800 km coast · 3 national parks · 2 Bronzes

HOW TO EXHIBIT

Three thresholds. One destination.

Three exhibition tiers, calibrated to ambition. Pricing on request — every application is reviewed personally.

01

Essenziale

Your foothold in the South.

On request
  • Stand 6m² shell scheme
  • 1 networking dinner
  • Standard catalogue listing
  • Wi-Fi · service · power
Apply
RECOMMENDED
02

Premium

Where presence becomes voice.

On request
  • Stand 12m² premium fit
  • 2 networking dinners
  • 5 curated B2B meetings
  • Enhanced catalogue listing
  • Featured social mention
Apply
Only 12 places available
03

Signature

The architecture of influence.

On request
  • Stand 18m² signature design
  • All gala dinners + private salon
  • 10 curated B2B meetings
  • Press kit feature
  • Opening keynote slot
Apply (Limited)
BY INVITATION

The Buyers Circle.

A selected company of international tour operators, MICE planners, and luxury travel agencies. The Mezzogiorno opens its archive only to those who can read it.

Curated meetings with regional consortia and fine producers. Private tastings, off-program dinners, exclusive site previews. Application is reviewed personally; selection is final.

80 buyers · 15 countries · By selection

Apply for invitation
THE PROGRAMME

Three days. One arc.

Not a calendar, a composition. Each day a movement, each movement a register of the South.

DAY 01Date to be announced

The Opening Salon

The fair begins as a ceremony, not as a market.

Doors open at noon. The opening salon gathers exhibitors, buyers, and regional voices in a single room. The Mezzogiorno introduces itself — through a keynote, a curator's tour, a welcome reception. By evening, the floor is set.

  • Opening keynote · invited address
  • Curator's tour · the South in one hour
  • Welcome reception · introductions, not pitches
DAY 02Date to be announced

The Working Floor

The longest day. The honest day.

Curated B2B meetings from morning. Regional tastings between sessions — Sila cheese, Cirò wine, bergamot, n'duja prepared by the producers themselves. A press lunch. By evening, an off-program dinner that becomes the conversation everyone remembers.

  • Curated B2B meetings · all day
  • Regional tastings · between sessions
  • Press lunch · invited media
  • Off-program dinner · evening
DAY 03Date to be announced

The Final Salon

The fair closes the way it opened — together.

Morning sessions for unfinished conversations. The FTS Awards at midday — the producers, operators, and destinations the South wants to remember. The next edition is announced. The closing salon, by candlelight, completes the arc.

  • FTS Awards · midday ceremony
  • Next edition · announcement
  • Closing salon · candlelight, by invitation
THE GEOGRAPHY

Four regions. One South.

FTS rotates between the four regions of the South. Each edition hosted, each landscape its own. Calabria opens the cycle.

CALABRIASICILIAPUGLIABASILICATA

Calabria

Edition I · 2026

Where the South begins. Host region of the first edition.